Don’t Wait To Switch: The Next Generation of Google Analytics is Coming
Plan to make the switch to Google Analytics 4—touted to be more accurate, easier to use, and more predictive—soon so you don’t have gaps in your data Change is difficult. We know some of you are...
View ArticleHow to Set Goals For Your Website Project (With Examples)
Start with S.M.A.R.T. goals for website design and development When you begin a website project, whether it’s a brand new site for a business or organization or a refresh of an existing site, you will...
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Our Impact Report 2021-2022
Tracking Our Good Business Key Performance Indicators (KPIs) Be a great design team for the greater good. Our mission statement guides everything we do. It’s not a feel-good consideration or marketing...
View ArticleYou Don’t Own Your Brand, You Share It
Takeaway: To understand your brand and authenticity—and their interplay—realize the importance of the relationship between you and your customers, because brands can thrive with mutual participation....
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What is a Wireframe? And Answers to Other Questions About The Website Design...
Your website designer sends you a link to view wireframes and asks for feedback. You click the link and see something that looks like a general outline of a website. As a client, maybe you are curious...
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A Guide to Navigating Commercial Printing and Sustainable Options
Learn definitions, decipher jargon, and deepen your familiarity with professional printing so you can avoid costly mistakes, maneuver the process, and find the right sustainable options. Let’s say you...
View ArticleNo Assholes, Please!
Design for Impact, Not Ego Rude and egotistical bosses and co-workers might make for great television like Succession and Mad Men, but in real life, they have no place in a flourishing workplace and...
View ArticleAshes, Ashes, We…Need To Talk About Burn-Out
By: Jenn Richey Nicholas A Small Business Perspective on Burn-Out from a Certified B Corp Burn-out has become a defining issue of our modern work culture, with the gap between a healthy work-life...
View ArticleSimplify Website Management with the Right CMS For You
Spend more time on your mission and less time on your website Are you spending too much time updating your website? Do simple content updates turn into overly-complex, headache-inducing,...
View ArticleHow to Understand Your Audience For a Website Project
In order for your website visitors to feel engaged, you need to speak to them in a way that resonates with them. Imagine sitting in the crowd at a baseball game and someone yells, “Hey!” Now imagine...
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